Category 3: Best Mobile Services
3b. Best Consumer Mobile Service
The Best Consumer Mobile Service award aims to recognise cross-platform browser-based mobile web sites (note – not stand alone apps) and mobile services for users in the areas of – for example - entertainment, including music, video, social media, games and gaming, as well as shopping, cloud based storage and streaming services, messaging, location based services, mobile banking and more.
In other words, this category is for easy to access, simple to use, traditional mobile web services for feature phones or smartphones that require no download or installation, can utilize “common platform” solutions, can be found and accessed via search engines, links and blogs, let you link from your mobile site to other websites, and where the customer universe is anyone with Internet access.
The judges will shortlist five entries in this category, with one winner announced at Mobile World Congress in Barcelona on Tuesday 28th February 2012.
Eligibility:
This category is open to companies and organisations that develop or deliver mobile websites and services for consumers. These may include:
- Mobile Network Operators
- Mobile Web Developers
- Vendors
- Content providers
- Content providers and portal developers
The service entered must have been launched and commercially available prior to the closing deadline of the awards Wednesday 07th December 2011 at 5pm (GMT).
Please provide evidence in your entry to support this such as launch date of the service, including details of countries or regions where the service is available.
Judging criteria
Entries will be judged on the following main criteria:
- How easy is it to access and use?
- What are the unique aspects and benefits to individual users?
- International/cross platform applicability
- Evidence of customer satisfaction against objectives
